The Digital Broker gets alot of questions.
So here are some of the more common ones.
The Digital Broker is someone who acts as a middle man between your business and digital agencies.
You engage The Digital Broker to gather a clear understanding of what your requirements are and then take that out to market and gather the proposals. Then present the proposals to you with a clear break down so you can make an informed decision.
The Digital Broker is going to be there for you even after the process of finding the perfect digital partner. There are usually monthly reports and will always be available to ask questions and check in.
If The Digital Broker cannot find the perfect fit for you then I doubt you are going to find what you are looking for. This is why there is a brief that asks a lot of questions. It goes past the ‘surface stuff’ and gets into what makes the business tick and why doing any form of marketing needs to be measurable.
Yes The Digital Broker can take on a more involved role and sometimes this is required when you or the business do not have the skillset or time to get it running.
There is a wide range of criteria but The Digital Broker has a deep knowledge of the agency and the people that make up the agency. The Broker has a relationship that is built with the agencies and the experts that make them unique.
Each agency is different. Even though when you google digital agencies they all claim to do every digital service but some only do certain services and then partner or white label with another agency that specialises in that service. The Digital Broker sources those services if they cannot be provided from one agency.
Yes to them all but each channel has pros and cons and a lot of it is how you portray your business online.
Yes The Digital Broker can be used at any point. It does not matter if you have an agency already doing some digital services e.g. a Web company who does not do SEO or Adwords is a common one and The Digital Broker is aware and keeps that in mind when recommending an agency to work with.
Yes this is common one. Whenever The Digital Broker talks with someone and explains what the service is, they wish they knew about the service as it would have made the process a lot easier. It would have given them peace of mind knowing they had someone who knew the ins and outs of the industry.