Knowing who to trust can vary as much as the people providing them. The benefit to you and your business is that you have a middle man who can guide, source, educate and inform you of all the possible options.
The Digital Broker cuts all the marketing guff off the top and get’s right to what is important to you. Every business has different KPI’s and how you measure them in the digital space is what we will talk about.
There is no need to be romantic about digital… If newspaper and radio were still holding the attention like the old days then we would be called the Radio Broker or Newspaper Broker.
But digital is here and it’s here to stay
Wouldn’t you love to be able to have accountable digital partners that work with your business rather than fast talking technical jargon that you don’t understand? The Digital Broker only refers to agencies that have ways to measure in place that helps them to articulate results making it easier for you to understand what you are paying for.
When you go out and source an agency yourself, it is hard to compare proposals. You may feel like you are comparing apples with apples but trying to compare digital agencies is like fruit salad.
By having multiple proposals from different agencies aids in giving you clarity e.g. if all the agencies say your SEO tactics are hurting your ranking then you will know that it is not one person’s opinion but more of a collective front from different experts.
It is rare to get this sort of clarity when entering digital.
The Digital Broker is honest and open with all clients and digital agencies, always having clear communication allows the Digital Broker to instil confidence and generate assurance.